We operate in 21 US cities and we have hundreds of thousands of residents on our platform, which are spread across different ages and demographics. That may be grocery shopping, picking up or dropping off your dry cleaning, going to a specialist shop, etc… We provide all those services as an amenity for living within our building partners. someone who will be your personal sidekick, who visits your home once or twice a week and takes care of a variety of different activities, chores and errands that provide highest value for you.
If you live in a Hello Alfred building, you will have access to a combination of value-added services to make your life easier and give you back the time and space to focus on what you want to do rather than what you have to do.ĭepending on the type of building you live in, you will have an Alfred, i.e. Hello Alfred is a resident experience platform for residential apartment buildings. How would you describe Hello Alfred in a nutshell? We spoke to Dominic Ainscough, head of marketplace at Hello Alfred, about redefining convenience, the power of relationships and why context matters in selling.ĭominic Ainscough, Head of Marketplace, Hello Alfred It’s a largely untapped line of retail that has the potential to change brand discovery by giving it context. In the process though, Hello Alfred is using the relationship between resident and Alfred to introduce them to new brands within their own home.
It partners with residential buildings to provide access to an Alfred – a person who essentially becomes an extension of residents taking care of a multitude of services and chores on their behalf. Hello Alfred wants to give people their time back by taking on the tasks that they don’t want to do. Instead we’re all increasingly feel time poor as we try to balance all the stresses of modern life. Few of us would agree with that statement. We couldn’t imagine a better place to build and nurture a world-class team.All the time in the world. “Just as the new chief architect for WeWork & his firm have reshaped skylines, we’re re-reshaping how people live. “We’re excited to take over Bjarke Ingels’ former space at 61 Broadway,” Hello Alfred CEO Sapone said. Daniel Birney of RXR represented the company in-house alongside the Newmark Knight Frank team of Hal Stein, Ben Shapiro, David Malawer and Todd Stracci. Not only did the company expand, but they were able to almost instantly populate the place from its temp quarters in the nearby Broad Street WeWork.Ĭollibra was represented by Peter Sabesan of Cresa.īoth companies signed 10-year terms with rents in the low $60’s per square foot. That company already has 12,067 feet on the 24th floor and becomes the building’s largest tenant at 36,546 feet.
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Hello Alfred joins the building where data governance platform Collibra is expanding by 24,479 feet through a lease for the full 31st floor.
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Founded in 2014 by Marcela Sapone and Jessica Beck to create time for people to do what they love, they now have raised $40 million in a series B funding and are hiring so fast they moved from just 3,800 square feet. the day after BIG moved out.ĭennis Someck and Justin Myers, of Lee & Associates NYC, represented the company. The space was so pristine, Hello Alfred moved from 55 W.
The assistant service moved to the 22,327 square feet building that was formerly occupied by architect Bjarke Ingels Group, which moved to larger Dumbo digs. Hello Alfred is saying Hello to 61 Broadway.
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